What Cleo knows that ChatGPT doesn't
One can write copy.
The other can run marketing.
Generic AI is a writing assistant. Cleo is plugged into your platform — your leads, your campaigns, your benchmarks, your history. Same prompt, very different answer.
The same prompt
“Help me figure out what to do with our marketing this quarter.”
Generic AI assistant
Trained on the internet
Great question! Here are some marketing strategies you could consider this quarter:
- Email marketing: Send personalized emails with strong subject lines.
- Content marketing: Publish helpful content that answers customer questions.
- Lead nurturing: Build a sequence of touchpoints for prospects.
- A/B testing: Test different versions of your campaigns.
Would you like me to elaborate on any of these strategies?
What it knows about your business: Nothing.

Cleo
Plugged into your platform
Pulling your data now — here's what stands out:
- →15 hot leads flagged in the last 14 days, none personally worked. That's your fastest path to revenue this quarter.
- →Email is your standout channel: 60% open rate vs. B2B finance benchmark of 25–30%. Lean into stat-led subject lines — they're what's working.
- →Your SOX Compliance Guide is still in draft. Compliance content has 3× internal forward rate in your audience. That's money on the table.
Want me to start with the hot leads, or push the SOX guide live first?
What it knows about your business: Everything.
Generic AI tells you what to think about. Cleo tells you what's actually happening — and what to do next.